A BETTER TOMORROW
A BETTER TOMORROW
WHAT IS W.I.G.
We are Brand Pioneers passionate about helping purpose-driven brands in fashion, home and wellness find their market edge and connect the product to the customer.
WE PARTNER WITH FASHION, HOME & WELLNESS BRANDS AND WE SPECIALIZE IN:
FEMALE-LED, FEMALE-OWNED
JENN BLACKHAM, STRATEGY
Jenn is an internationally experienced marketing and business development executive who has a strong track record in launching life science and digital health products for over 14 years. Central to her success is her ability to develop and maintain strong relationships, a keen awareness of the industry, and an aptitude for truly understanding client needs to develop marketing initiatives and go-to-market strategies. She is also a health and wellness blogger. Currently, she is the CGO of Atlas Loom, a sustainable home brand based in Portugal and the US.
NIC McBRIDE, CREATIVE
Nic is a product expert and entrepreneur who specializes in product development and creative strategy. She spent over 16 years in fashion with luxury fashion brands like Christian Dior and BPCM before transitioning to product and fashion direction at Amazon Fashion. Her experience ranges from storytelling and branding to product development and e-commerce strategy. Currently, she is the CEO of Atlas Loom, a sustainable home brand based in Portugal and the US.