A BETTER TOMORROW
WHAT IS W.I.G.
We are Brand Strategists, Content Creators, and Retail Experts passionate about creating brands, stories, and impact programs that make our world better. Our job is to support the leaders and businesses putting impact at the front and center of their actions.
We believe that a brand built on purpose, vision, and effective communication will shine among a sea of product choices.
We have over 15+ years of brand building through compelling campaigns, go-to-market research, and winning brand strategies.
WE PARTNER WITH
FASHION, HOME & WELLNESS BRANDS
FEMALE-LED, FEMALE-OWNED
JENN BLACKHAM, G0-TO-MARKET STRATEGY EXPERT
Jenn is an internationally experienced marketing and business development executive who has a strong track record in launching life science and digital health products for over 14 years. Central to her success is her ability to develop and maintain strong relationships, a keen awareness of the industry, and an aptitude for truly understanding client needs to develop marketing initiatives and go-to-market strategies. She is also a health and wellness blogger.
NIC MCBRIDE, PRODUCT, MARKETING & RETAIL EXPERT
Nicole is an International Retail Expert and Marketer excelling in Creative Brand Strategy and Product Development. She is highly skilled at finding a brand’s unique essence and bringing it to life through branding, visual storytelling, trend direction, campaigns, and product development. She spent over 16 years in fashion with luxury fashion brands like Christian Dior and BPCM focused on PR before transitioning to content strategy and product + fashion direction at Holt Renfew and Amazon Fashion. With considerable experience in e-commerce and brick-and-mortar retail, she understands how content and visual merchandising convert to a solid sales strategy.