A BETTER TOMORROW
A BETTER TOMORROW
WHAT IS W.I.G.
We are a strategic group that guides purpose-driven brands as they pursue the next phase of their vision.
We came together because we share a common goal: to use our experience to help companies make the world better.
WE PARTNER WITH BRANDS THAT SPECIALIZE IN
HOME, FASHION, WELLNESS, AND HOSPITALITY
MAKE
MARKET
BUILD
FEMALE LED, FEMALE OWNED
JENNY BLACKHAM
STRATEGY
Jenny is an internationally experienced marketing and business development executive who has a strong track record in launching life science and digital health products for over 14 years. Central to her success is her ability to develop and maintain strong relationships, a keen awareness of the industry, and an aptitude for truly understanding client needs to develop marketing initiatives and go-to-market strategies. She is also a health and wellness blogger.
NICOLE McBRIDE
CREATIVE
Nicole is a product expert and entrepreneur who specializes in product development and creative strategy. She spent over 16 years in fashion with luxury fashion brands like Christian Dior and BPCM before transitioning to product and fashion direction at Amazon Fashion. Her experience ranges from storytelling and branding to product development and e-commerce strategy. Currently, she is the CEO of Atlas Loom, a sustainable home brand based in Portugal and the US.
SHOSHANA
BALISTIERRI
OPERATIONS
Shoshana is an HR executive, business coach and entrepreneur. After starting a wellness start-up right out of university, she sold her business and spent that last 10+ years as an HR leader and executive coach. Her experience ranges from scaling high growth start-ups to designing and executing complex people strategies for large international organizations. She has coached over 300 leaders and is a business strategist coaching CEO’s and Founders in the US and EU.